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The marketing displayed below primarily reflects my work during my two-years at Leisure Outlet. The examples cover email content, social media ads, design projects, and SEO-driven content. I acknowledge that there is room for improvement, however, I embrace this as an essential aspect of my ongoing journey in self-development.
Email Content Campaigns
Email Content Campaigns
Displayed below are the email campaigns I created and managed through MailChimp. The campaigns were used to offer value-added seasonally relevant content, promotions and events all tailored to cater to a wide range of customer profiles and demographics through strategic database segmentation.
Displayed below are the email campaigns I created and managed through MailChimp. The campaigns were used to offer value-added seasonally relevant content, promotions and events all tailored to cater to a wide range of customer profiles and demographics through strategic database segmentation.
Sponsored Social Media Adverts
Sponsored Social Media Adverts
Lead Generation Sponsored Adverts
Lead Generation Sponsored Adverts
The carousel was designed to showcase how Blue Stream Academy can streamline training and compliance for Health and Social Care through their eLearning and Management platform. It achieves this by presenting a visually appealing array of features with clear titles, allowing viewers to understand without reading all the text. By spotlighting staff, it adds a personal touch to the brand. Lastly, with a clear Call to Action (CTA) at the end, potential leads know exactly where to go for further information.
Lifestyle Sponsored Adverts
Lifestyle Sponsored Adverts
These designs were used to generate a sense of desire in the customer, to attain the experiences from the aesthetics depicted in the carousel. These would be published at the start of the products season to spread awareness of what the brand has to offer and establish Leisure Outlet at the customers front of mind when ready to purchase.
Discount-Driven Sponsored Adverts
Discount-Driven Sponsored Adverts
The following designs were utilised to create a sense of urgency that would prompt customers to make impulsive and spontaneous purchases due to the highlighted percentage discounts and limited-time offers. This approach was primarily deployed during end-of-season periods to monetise excess stock.
Solution-Oriented Sponsored Advert
Solution-Oriented Sponsored Advert
During the 2022 power outages an opportunity was presented. The video illustrates the issue and presents a solution of portable power stations. I produced the video by editing various clips, incorporating a voice-over effectively narrating the advantages of portable power.
Design Work
Design Work
AI-Assisted Marketing
AI-Assisted Marketing
I strive to stay up to date with technology, so for our upcoming 'Christmas Bike Storage' campaign, I decided to use AI to create a fitting atmospheric banner. It started with an AI-generated image to create a traditional Santa Claus, which I later enhanced in Photoshop Beta.
AI-Generated Image
Banner Edited Using Photoshop Beta
Contrast Marketing
Contrast Marketing
In this design, I used a compelling shock factor to emphasise the importance of wearing fluorescent clothing and using bike lights by contrasting them with a scenario where the product is not used.
Before Edit
After Edit
Visual Context Marketing
Visual Context Marketing
To establish visual context for products, I frequently utilised Photoshop to create lifestyle visuals, to enhance the user experience and the appeal of the product.
Product
Background
Product With Visual Context
Personal Design Work
Personal Design Work
I designed the following to add a personal touch to an autumn-themed wedding. After understanding their vision, I created a mood board and established a colour palette inspired by seasonal imagery that matched their aspirations.
SEO & Value Added Content
SEO & Value Added Content
To contribute to improving the website's search engine rankings, I crafted keyword-rich articles that simultaneously, offered tailored, value added content that I could also use for email campaigns and social media to further enhance brand awareness and loyalty.
To contribute to improving the website's search engine rankings, I crafted keyword-rich articles that simultaneously, offered tailored, value added content that I could also use for email campaigns and social media to further enhance brand awareness and loyalty.
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